E-commerce SEO
Shop architecture, category and product-page optimisation, and the keyword strategy that puts your products in front of buyers ready to purchase.
Shop SEO · GEO · AI Automation
E-commerce SEO, GEO & AI automation expert.
I'm Jasmin Durgutovic. With 18 years in marketing, I make online shops rank on Google, surface in AI-driven search through Generative Engine Optimization (GEO), and run on automation that handles the busywork for you.
- 18 yearsin marketing
- Shop SEO & GEOGoogle & AI search
- AI AutomationWorkflows that run themselves
About
Eighteen years in marketing — built on results
SEO and AI automation aren't a side interest for me. They're what I've done day in, day out for 18 years — long enough to know what moves rankings and what just wastes budget.
My specialty is e-commerce: getting online shops to rank for the keywords that sell, optimising them for the new wave of AI-driven search (GEO), and wiring up AI automation so the repetitive work — from product data to customer follow-up — runs without you. Fewer guesses, more compounding results.
Expertise
What I'm an expert in
Four disciplines, one goal: shops that get found — on Google and in AI — and run with less manual work.
GEO — Generative Engine Optimization
Positioning your brand to be cited and recommended inside AI answers — ChatGPT, Perplexity, Gemini and Google's AI Overviews — the next frontier of search.
AI & Automation
AI agents, chatbots and automated workflows that capture leads, answer customers and move data between your tools — the routine work, handled around the clock.
Technical SEO
Site speed, structured data, clean architecture and Core Web Vitals — the technical foundation that lets great content actually rank.
My toolbox
The tools I'd never do SEO without
After 18 years I've tried almost everything. These four are the ones I open every day — powerful, genuinely simple to use, and hard to compete without.
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Semrush
All-in-one SEO suite
My command centre. Keyword research, competitor analysis and site audits all live in one clean dashboard — you'll run your first useful report within minutes of signing in. For shop SEO, it's simply indispensable: it shows you exactly which keywords bring buyers and where competitors are beating you.
Ah
Ahrefs
Backlinks & keyword research
The benchmark for off-page SEO. Its link index is enormous and the interface is refreshingly clear — one look at a competitor's backlink profile and you know exactly where to earn your next links. Beginner-friendly on the surface, deep enough for any pro. Essential.
He
Hetzner
Fast European hosting
Rankings start with speed, and speed starts with the server. Hetzner delivers fast, rock-solid European hosting at a price that feels almost unfair — and the cloud console is so simple you'll have a server live in a few clicks. The reliable foundation under every site I build.
Ki
Kinsta
Managed WordPress hosting
When a shop needs premium, hands-off hosting, Kinsta is my pick — built on Google Cloud's fastest machines, with caching and a global CDN baked in. The MyKinsta dashboard makes staging, backups and going live genuinely effortless, and the speed feeds straight into your rankings.
LiveCanvas
Clean WordPress page builder
Build WordPress pages with clean, lightweight Bootstrap HTML — none of the bloat that slows ordinary page builders to a crawl. Drag, edit, ship; Google rewards the speed. It's the easiest way I know to keep a WordPress site genuinely fast and SEO-friendly.
Some links above are affiliate links. If you sign up through them I may earn a commission — at no extra cost to you. I only ever recommend tools I use myself.
Contact
Need an expert for shop SEO, GEO or AI automation?
Tell me about your shop and your goals — I'll tell you, honestly, where the biggest wins are.
info@durgutovicjasmin.com